The Problem

Real opportunity, low clarity

You have expertise and a direction you believe in, but no clear path to execute it. Maybe you're not sure what's technically feasible. Maybe you can't figure out how to explain what you know to investors or engineers. That kind of ambiguity slows things down and can be costly.

The groundwork hasn't been done

Your research could become a product, your idea could evolve into a company, or a new technical approach could transform your work. But right now, progress is stalled because of too many unknowns.

The question isn't clear yet

The first step is usually the hardest: all the thinking and planning that needs to happen before building begins. It's about turning intuition into the right questions to ask. Most advisors get involved only after you've worked that out. I will help you make the first step.

Who I Work With

Who this
is for

Founders with domain expertise

You understand your market and its challenges. You need someone to assess technical feasibility, identify what is achievable, and communicate a credible direction to investors or engineering teams.

Organizations exploring a new direction

You are working on something ambitious, such as a new product, capability, or R&D idea, but you don't yet have a clear plan. Before moving forward, you need to know what's possible and have a structured path to guide development.

Creative & research-driven industries

You work in a field where technical rigor and human experience are both essential, such as music, media, health, or their intersections. You need a partner who values and understands both equally.

My main expertise lies in music and audio technology, but I also take on projects in other fields when the main challenge involves navigating technical ambiguity without a predetermined framework.

How I Work

Start here

Clarity brief

If you have an idea, direction, or research question that cannot be resolved internally, I will provide a clear, actionable written assessment within 1–3 weeks.

What I do

Understanding your unique situation

We start by getting to the core of your goals and concerns. I speak with you and your team, review what has been tried before, and look at any constraints you might have. Then I help clarify what is possible and what is worth pursuing, drawing on extensive experience resolving ambiguous challenges.

What you get

A written report with a clear direction

You will receive a document suitable for engineers, investors, or co-founders. It outlines what is feasible, what is not, my recommended course of action, and next steps, with reasoning you can review and challenge.

Timeline 1–3 weeks, depending on complexity and availability
Deliverable Written assessment with findings, feasibility analysis, and recommended direction
Discuss your project

When the work continues

Some projects end with the initial brief, providing the answers you need to proceed. Others evolve into ongoing collaboration. Engagements usually continue in one of two ways:

Translate

From findings to framework

Turn the brief into something your team can build from — a white paper, a system architecture, a strategy document. Whatever investors, partners, or engineers need to evaluate the direction and move forward.

White paper · Framework design · Strategy brief

Guide

Ongoing direction

I remain involved as your team builds, helping review important decisions, ensuring the work stays true to the original strategy, and making sure technical and non-technical team members stay on the same page.

Decision review · Stakeholder alignment · Advisory

Selected Work

Research in practice

01

Proprietary FPGA DAC

Algorithm Research  ·  Specialist Direction

A hi-fi manufacturer wanted to develop proprietary DAC technology rather than rely on third-party chips, but lacked internal FPGA expertise. I led the research, developed the algorithm, identified and managed the appropriate specialist, and served as the primary knowledge bridge. The result was a proprietary FPGA DAC that is simpler and more resource-efficient than comparable solutions, now in production.

Shipped · Schiit Audio Yggdrasil Singular

View work
02

Brand–Artist Matching

Research  ·  System Architecture  ·  Backend Build

A team with extensive music industry experience faced a fragmented and opaque brand–artist matching process. I joined the founding team to bring research depth and technical expertise, developed the prototype matching logic, backend infrastructure, and data visualizations, and authored the investor-facing white paper.

Working prototype · Pre-investment

View work
03

AI for Music Creation

Independent Opportunity Analysis  ·  Strategic Vision

This independent analysis was written in 2021, before AI music tools took off. It differentiated between the needs of consumers and creators, and proposed a staged roadmap for creating an AI composition collaboration tool. The market has exploded since then, but the core gap remains open, as existing tools still don't offer a concept-driven exploration of the acoustic landscape.

Cornell Tech Runway shortlisted · 2021

View work

Background

The foundation behind the work

Education
PhD, Media Arts & Technology — UC Santa Barbara.
MS, Computer Science — George Washington University.
BS, Computer Science — University of Belgrade.
Research
Published as first author in top-tier venues, including the International Journal of Human-Computer Studies. Two papers, each cited over 100 times, continue to be referenced in human-computer interaction and music recommendation research years after publication.
Applied work
Over a decade at the intersection of research, product strategy, and system design, including the projects highlighted above.

Get in Touch

Ivana Benci

Ivana Benci

Research & Technical Strategy

Let's talk

If you are facing a complex problem, need guidance on technical direction, or have an unresolved research question, I'd like to hear about it.